I’ve been absent for a few weeks now on this blog and this is for a number of reasons.
Have you ever wondered why so many bloggers stop posting for weeks or months at a time or completely abandon their blog altogether?
During my absence, I have been able to self-reflect and understand why I stopped blogging, what discouraged me and perhaps take a different approach to blogging in future so this doesn’t occur as frequently.
Lack of motivation
I think this is the biggest factor that explains why people stop blogging. Blogging is essentially content driven so if you have nothing to write about, you have nothing to post.
It can also be really disheartening if you don’t have many readers or a following. I have felt this many times and I start thinking – so I did this for what? I also know for many aspiring bloggers, blogging is a method to make a viable income. If you’re not making money from your blog, that could also be disheartening.
Uninspired by your content
I’m guilty of this. I tried my best to stick to a consistent schedule where I uploaded 3 days a week and thought- wow this is not hard at all. Brainstorm a couple of ideas and start writing in advance so you have all these nice posts ready to be published.
What you find out quite quickly if you lack motivation and passion, is you don’t like what you’re writing. My latest post ‘4 Easy and Affordable Work from Home (WFH) Iso Outfits‘, is actually a fashion inspo I wrote that I don’t like. It was in my drafts for weeks. It was all ready to go but I just didn’t feel like posting it until I had absolutely nothing to post.
I have a lot of draft posts and brainstormed ideas but it’s a lot harder than you think to put ideas onto paper.
I didn’t want to publish 3 mediocre posts a week and felt like I was inside a content factory so I did the exact opposite- I didn’t post for 3 weeks- almost 4 weeks.
However, not posting for a long period of time has cleared my mind and I have a few post ideas that I feel inspired to write about and think will turn out well. The passion has been sparked again.
Getting too caught up with the technical stuff
I want to reiterate that the technical jargon you see floating around in regards to blogging is important – SEO, optimisation, domain authority, engagement are all buzzwords you’ve probably encountered. Improving these can definitely help with increased blog traffic and building an audience but it is not the end all be all of blogging.
I think getting too caught up with technical jargon can be the downfall of your blog. Essentially, it feels like all that matters to you is ‘statistics’. When starting off your blog, I think it’s more important to focus on writing about your passions and engage with other bloggers you enjoy than worrying about why your DA score has gone down.
In addition, the way most of these statistics improve is through time and your content. So don’t worry and write away.
Good things will happen to those who wait – expecting too much early on
This sort of sums up my previous points about lack of motivation and passion. As humans, we love instant gratification. If you could get brand deals and make more money than your day job – everyone would be blogging.
However, so little people achieve that sort of success and I’m including myself in this too. I don’t think I’ll ever be able to live off comfortably as a content creator. Dreaming big is great- for many people, it gives motivation and goals but if you dream big too quickly – it also sets you up for failure. Good things will happen to those who wait.
Work and life gets in the way – it really do be like that sometimes
Most bloggers I know blog as a side project or hobby like myself. It’s really inspiring to see that people do achieve lot of success with blogging. Even making a few hundred a month can be life-changing.
However, working a full-time or even part-time job with blogging is time consuming. Some people put a lot of hours and effort into blogging and it can just be a lot. With most jobs, it’s a stable hourly wage or salary. Whilst, blogging alongside other content-making professions, the potential to make money is unlimited but it is very unstable.
If work or life is getting in the way, it’s perfectly ok to take a step back from blogging. I’m sure your audience will be understanding if that is something you’re worried about. At the end of the day, we are all human.
I mentioned in ‘Why do people stop blogging’ that good things come to those who wait and I still stand by that. It’s unlikely you’re be an overnight sensation but if you keep working on your blog, you’ll build a loyal fanbase who enjoy reading your work and trust your opinions. If you’re passionate about blogging and the content you write, it will show.
Without a doubt, the blogging community is completely saturated. It reminds me a lot of Youtube. If you got in early, you were more likely to be successful. It can be really hard to break through now. However, even if you don’t have much monetary success, I think blogging can leave you with valuable skills that you can put on your resume and make yourself more marketable and employable.
I actually have a marketing major from university (which I don’t currently use- shock horror) but I can say that blogging has helped me put useful skills and knowledge into practice. I’ve learnt a fair bit about SEO and a lot about content creation and social media management. I’ve been able to utilize important tools such as Google Analytics and Pinterest to enhance blog traffic.
I’ve also learnt a lot about graphic design (Canvas is your best friend) and photography to enhance my images. These are useful skills that I don’t encounter in my full-time day job.
You can really enhance your communication and people skills as you engage with other bloggers and brands. You can learn a lot about influencer and affiliate marketing.
Most importantly, you can build genuine and supportive networks and friendships. There is a big blogging community – find people in your niche. From my experience, bloggers just want the best for other bloggers. It’s definitely an uplifting community. If you share your link on a Twitter thread, I will guarantee you that at least one people will read it. Maybe someone will even comment on or follow your blog.
Many people will fail or stop blogging quickly but don’t let that be you. I truly believe that good things will happen to those who wait. The opportunities and valuable skills you can take away from blogging are endless.
Have you taken a break from blogging before? Have you learnt a lot of valuable skills from blogging that you may have not learnt otherwise? Have people been impressed with your blog or blogging skills?